Michael Kraft

Michael is an Operating Partner at Base. He is a leader and decision maker focused on private equity, ecommerce, and marketing within the Base portfolio. He has previously served as the CEO of Espresso Parts and sat on the board. Prior to Base, he was the Vice President of Marketing and Technology at Wondercide and Director of Growth Marketing & Analytics at Yapstone. He also previously started and sold a Software as a Service (SaaS) startup in the real estate industry. He has consulted for a wide variety of consumer and technnology companies with a concentration in strategy, media, technology and analytics. He received a Bachelors of Business Administration at the University of San Diego.